BeQuiet Jubiläum Banner 970x90
Breaking News

AORUS Gen5 10000 SSD Hit the Market with 10GB/s and Up! Nikon releases the NIKKOR Z 26mm f/2.8 and NIKKOR Z 85mm f/1.2 S Nikon releases a new black version of the Z fc APS-C size mirrorless camera Launch schedule of SIGMA 50mm F1.4 DG DN | Art Razer unveils the Viper Mini Signature Edition – a magnesium alloy gaming masterpiece

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Apple Turns to Promos and Trade-Ins to Boost iPhone Sales

Apple Turns to Promos and Trade-Ins to Boost iPhone Sales

Smartphones Dec 4,2018 0

Contrary to what the company's marketing strategies have shown so far, Apple
is experimenting with discount promotions via device buyback terms to help promote sales of its new iPhones.

Apple's iPhone XS went on sale in September followed by the launch of the iPhone XR a month later. Since then, Apple has embarked on a series of aggressive trade-in offers that have temporarily reduced the cost of some of its latest iPhones, a rare step for a company that’s been raising device prices in recent years to lift revenue and profit.

On Sunday, a new banner appeared at the the top of Apple's website advertising the iPhone XR for $449, $300 less than its official sticker price. However, the deal requires customers to trade in an iPhone 7 Plus.

Apple has lost about a fifth of its market value since the start of October on signs of waning iPhone demand. On Monday, iPhone supplier Cirrus Logic Inc. cut its holiday quarter sales forecast 16 percent due to "recent weakness in the smartphone market." Apple has also stopped reporting iPhone unit sales, sparking concern its most-important product is no longer growing.

Some days ago, Apple started offering a limited-time promotion that boosts the trade-in value of older iPhones by between an additional $25 to $100. Apple retail employees have also been told in recent weeks to mention the program more often to consumers in stores, according to Bloomberg. Some Japanese wireless carriers also cut iPhone XR pricing last week by way of subsidies.

Apple marketing executive Greg Joswiak tried to quell concern about sales by telling CNET last week that the iPhone XR has been the company’s best seller since it went on sale at the end of October.

In seek for innovation

Apple is working on several new products and services, including an augmented-reality headset, driverless car technology, and digital offerings like original video. Analysts also expect a new business model centered on subscriptions.

Apple aims to have technology ready for an AR headset in 2019 and could ship a product as early as 2020, people familiar with the situation told Bloomberg late last year. Chief Executive Officer Tim Cook considers AR, which overlays images and data on views of the real world, as potentially revolutionary as the smartphone.

Tags: AppleiPhone XSiPhone XS MaxiPhone
Previous Post
JDI Unveils the XLP-01 MiOn Music Player With a 3D Display
Next Post
Wave Computing to Start Licensing MIPS IP in 2019

Related Posts

  • Apple introduces the new HomePod with breakthrough sound and intelligence

  • Apple announces new M2 Pro and M2 Max, new Mac mini and MacBook Pro featuring M2 Pro and M2 Max

  • Apple advances user security with powerful new data protections

  • Apple introduces Apple Music Sing

  • Apple launches Self Service Repair in Europe

  • 5 Amazing Benefits of Selling Your Used Electronics

  • Reach new depths with the Oceanic+ app and Apple Watch Ultra

  • Emergency SOS via satellite on iPhone 14 and iPhone 14 Pro lineups made possible by $450 million Apple investment in US infrastructure

BeQuiet Jubiläum Banner 300x600

 

Latest News

AORUS Gen5 10000 SSD Hit the Market with 10GB/s and Up!
PC components

AORUS Gen5 10000 SSD Hit the Market with 10GB/s and Up!

Nikon releases the NIKKOR Z 26mm f/2.8 and NIKKOR Z 85mm f/1.2 S
Cameras

Nikon releases the NIKKOR Z 26mm f/2.8 and NIKKOR Z 85mm f/1.2 S

Nikon releases a new black version of the Z fc APS-C size mirrorless camera
Cameras

Nikon releases a new black version of the Z fc APS-C size mirrorless camera

Launch schedule of SIGMA 50mm F1.4 DG DN | Art
Cameras

Launch schedule of SIGMA 50mm F1.4 DG DN | Art

Razer unveils the Viper Mini Signature Edition – a magnesium alloy gaming masterpiece
PC components

Razer unveils the Viper Mini Signature Edition – a magnesium alloy gaming masterpiece

Popular Reviews

Withings Thermo Wi-Fi-connected temporal thermometer

Withings Thermo Wi-Fi-connected temporal thermometer

EnGenius ECW230 Access Point

EnGenius ECW230 Access Point

Withings Body Plus Scale

Withings Body Plus Scale

Withings Sleep Analyzer

Withings Sleep Analyzer

EnGenius ECW230S AP

EnGenius ECW230S AP

Noctua NH-D12L CPU Cooler

Noctua NH-D12L CPU Cooler

Scythe Fuma 2 CPU Cooler

Scythe Fuma 2 CPU Cooler

be quiet! Pure Rock 2 FX

be quiet! Pure Rock 2 FX

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed