Fujitsu Limited is launching the Fujitsu Technical Computing Solution GREENAGES Citywide Surveillance V3, an AI-based image analysis solution that measures the impact of and engagement with advertisements in public places, such as digital signage, based on the number of viewers and their attributes.
Developed by Fujitsu to create new business models of public advertising, the solution is relevant for ad agencies and advertisers, as well as facility managers for such large-scale facilities as train stations and airports in order to better understand the target audience user experience. Starting sales in Japan today, the solution is planned to launch in Asia and Europe during the next fiscal year starting in April 2020.
GREENAGES Citywide Surveillance employs AI technology from Fujitsu Human Centric AI Zinrai to analyze images from cameras placed around a city or in a facility without identifying the people in the images. It automatically extracts a variety of information on people and vehicles, capturing real time movements throughout a city.
The solution can calculate the number of people who pay attention to advertisements, the amount of time people look at them, and the viewership rate for advertisements by evaluating the viewing direction of large groups in videos taken from cameras installed near digital signage and billboards. Moreover, based on factors such as the angle and direction of a person's head, the solution can detect their viewing direction even when they are relatively small in the image or when their faces are not visible. The technology that outputs viewing information suited for measuring advertisement value is patent pending.
Without identifying individuals, this solution estimates the age and gender of people in crowds. Even when a crowd is milling about randomly in the street, when the individual people are quite small in the field of view, and even when their faces are not visible, the solution can estimate attributes based on physical characteristics such as hairstyle and clothes.
This smart city monitoring solution can also detect suspicious behavior, such as surreptitious peeking. New features have been added to the solution to capture real time actions and characteristics of groups of people, such as their viewing direction, gender, and age, without identifying individuals.
Focusing on the viewers' interests and behavior, the solution will enable digital signage to be placed based on the number of viewers, and display dynamic advertising based on target audience viewing duration. The solution can also provide guidance information and optimized routing of population flows based on the characteristics of people entering a facility.
Each of the GREENAGES Citywide Surveillance V3 Viewer Detection and Analysis and Surveillance V3 Attribute Estimation packets costs JPY 40,000/month/signage (including software support).