Ultimate Ears (UE), a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), today announced UE DROPS, the first truly custom wireless earbuds, handcrafted to be as unique as you are. UE DROPS combine Ultimate Ears’ unrivaled, industry-level audio quality and fit with a stylish, innovative design to create a bold fashion statement, for your ears only. Available in three pearlescent colorways (Sapphire, Rose Quartz, and Onyx), UE DROPS offer a whole new way for people to upgrade their look, express their personal style and stand out from the crowd.
“Imagine if everyone wore the same glasses - it would be a sea of sameness. We're disrupting the earbuds industry in the same way. Now your personality - and your ears - can truly stand out,” said Jonah Staw, general manager of Ultimate Ears. “With UE DROPS we’ve blended the best of both worlds - our audiophile quality sound in a visually stunning design that defies convention and enhances your personal style.”
The customization process leverages the brand’s at-home FitKit to create a one of a kind imprint of the user’s ears. After ordering UE DROPS online, the FitKit ships within days for the customer to complete their at-home fitting with the FitKit app. The FitKit is returned, and the UE DROPS are then handcrafted to the user’s unique earprint. The result is precision fit quality audio with statement style.
UE DROPS offer 22 hours total of play time, including 8 hours of stream time (5.5 hours in transparency mode) plus 14 hours of charge from the included charging case and a five-minute “quick charge” for an hour of play time. Dual microphones and a 9.2mm speaker driver provide clear and balanced sound and superior isolation from outside noise.
Pricing and Availability
UE DROPS are available for order in the U.S. on the Ultimate Ears website for $449. The UE FitKit and UE DROPS apps are available for iPhone and iPad from the Apple App Store, and for Android™ from the Google Play store.