Google plans to introduce an Android TV streaming device in the coming months, a new dongle with a new user interface that will put a bigger emphasis on individual movies and TV shows as opposed to apps, Protocol reports.
The company will likely extend its Nest brand to the new device, according to the website's souces.
With the new device, Google wil try to better compete with Amazon and Roku in the streaming hardware space.
Google spokesperson declined to comment on the company's plans.
The device is said to look similar to a Chromecast streaming adapter, but it will function more like a Roku or Fire TV stick. Whereas a Chromecast needs a phone to launch content, the new device will come with a full-fledged TV interface and ship with its own remote control.
Users will be able to install apps for streaming services like Netflix and Disney+ from Google's Play Store, and the device will be integrated with Google Assistant for voice control. It is also expected to allow users to cast content, and support Google's Stadia cloud gaming service.
Google will host its annual Google I/O developer conference in Mountain View next week, but canceled the event as a result of the pandemic. One source said Google wanted to launch the device this summer, but cautioned that those plans may be delayed due to COVID-19-related supply chain interruptions.
The launch timeframe for the enw device is unknown.
Regarding pricing, Google currently sells its Chromecast streaming adapter for $35, and charges $69 for a 4K-capable Chromecast Ultra. The new device could reach the $80.
The new version of Android TV, which will first be available on Google's new device, will feature a revamped user interface meant to highlight individual movies and TV shows, as opposed to apps. That new interface is expected to look similar to Amazon's Fire TV home screen, which puts a bigger emphasis on individual titles, but also emphasizes Amazon shows over competing fare.