Alphabet’s Inc YouTube is announcing a new global content solution called YouTube Select—a unification of solutions like Google Preferred and prime packs. It offers more flexibility to reach the audiences you can’t find elsewhere in the content and places they choose to watch.
YouTube Select surfaces a diverse mix of content packages called lineups—each tailored to globally and locally relevant needs like beauty & fashion, entertainment, technology, sports and everything in between.
This year, Youtube is introducing a new offering called emerging lineups in the U.S. Emerging lineups provide an easy way to extend the reach of your campaigns among up and coming or niche channels, with the added benefit of brand suitability controls.
Beyond the lineups offerings, YouTube Select can now help advertisers reach new audiences across top YouTube apps and verticals like YouTube Kids, Sports, Music and Originals with sponsorships and programs. Across markets, advertisers should work with their local teams to customize the right YouTube Select plan for their needs.
Around the world, people are turning more and more to YouTube on the biggest screen in their home. For example in the U.S., over 100 million people watch YouTube and YouTube TV on their TV screen each month.
That’s why Youtube is introducing a dedicated streaming TV lineup as part of YouTube Select in the U.S. to help brands reach their audiences where they are watching. Streaming TV combines the best of YouTube TV and lineups content, both on TV screens. That means being able to reach your audience with a single, scalable offering on the big screen across the best content, including popular creators, YouTube Originals, live sports, feature length movies, timely news and more.
Youtube also recently announced Brand Lift measurement on TV screens, which will be available globally for the YouTube app and coming soon for YouTube TV, to better help brands measure their results.
In addition to more capabilities on the TV screen, Youtube is also bringing more choice to how you buy. Many countries, including most across Europe and Asia-Pacific, are making certain YouTube Select lineups available via Google Ads, Display & Video 360 and reservation.
With YouTube Select, you’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been machine classified and human-verified across all lineups (lineup/market dependent).
YouTube Select will replace a program called Google Preferred, which sold ads on the top 5% of YouTube channels based on popularity and engagement.